Shelley Lowery

The concept is simple. The Aesop Meta Tag provides website owners with a standardized method of classifying their web pages into one of six categories. The Search engine matches the search terms with appropriate web pages according to the classification. This enables the Search engine to return fast and relevant results for users -- while at the same time, driving highly targeted traffic to the websites.

When classifying a website, webmasters can categorize each page within their website rather than just one general classification. This allows for precise targeting not only for specific search terms, but also for each page of a website.

The new classification categories are as follows:

• Sales - The "Sales" classification signifies that the purpose of a web page is to sell a product or service. This includes any web page that plays a role in the sales process or leads to a sales page. This classification will provide those selling a product or service with highly targeted traffic, as the search results will display a sales icon. This icon will immediately let the user know that this particular page is selling a product or service. If they're in the market to buy, they'll click through.
  
  
• Interactive - The "Interactive" classification includes web pages that enable visitors to dynamically interact. This includes web pages that provide any of the following: Email services, Postcard services, Online games, Chat rooms, Bulletin boards, Forums, Etc.

  This classification will display the "Interactive" icon within the search results.
  
  

• Multimedia - The "Multimedia" classification will consist of sites that offer audio, video, animation, graphics or any other form of media that isn't text.

  This classification will display the "Multimedia" icon within the search results.
  
  

• Links to Information - The "Links to Information" classification will include web pages that provide a list of resources or links to other sites.

  This classification will display the "Links to Information" icon within the search results.
  
  

• Personal - The "Personal" classification will include web pages that are personal home pages for an individual person or family.

  This classification will display the "Personal" icon within the search results.
  
  

• Information - The "Information" classification will include web pages that don't fit into any of the other categories.

  This classification will display the "Information" icon within the search results.

Although the only Search Engine currently utilizing the new Meta tag is aesop.com, I have it on good authority that the other Search Engines are preparing to recognize them as well.

For further information about the new Aesop Meta Tag, Visit the official Aesop.com site. You can submit your site and generate your Meta Tags completely free.

The days of a "search" returning thousands of irrelevant results is coming to an end -- thanks to the new Aesop Meta Tag. This new Meta Tag will dramatically change the way we search the Internet. If you haven't already done so, it is very important that you prepare your pages now.

Copyright © S Lowery 2001.